For the past couple of months, our Artistic Director Hope McIntyre has been training to make a Dragon’s Den-style pitch in front of a panel of judges and live audience. No, Hope isn’t doing it to get her cardboard beach furniture business the jump start it needs, nor will she be trying to explain why the world needs a glove that lets you know what side of the road you should be driving on. Hope will be pitching something very near and dear to her, something she’s dedicated her life to. Hope will be pitching transformative theatre.
“The pitch is really my own story about why I do what I do. It’s hard work. Running the company over the last 15 and a half years has meant sacrifices, challenges and very little pay! The pitch captures the impact of what we do and why I’m motivated to keep doing it.”
For those of you who have truly experienced life-altering theatre, the impact of transformative theatre is unquestionable. But Hope has been training in order to pitch transformative theatre to a new and different crowd – Winnipeg’s business sector. This is where the challenge comes in. That’s why The Winnipeg Foundation felt local charities could benefit from participating in Fast Pitch.
“The biggest challenge by far has been the 3-minute time limit. To explain all that we do in such a short time frame has been difficult. In order to do this it meant writing a very focused script and sticking to it – not extemporizing in the moment!”, said Hope.
Fast Pitch is in international program that trains leaders of charitable organizations to pitch their organization to the business sector “succinctly and powerfully.” Participants are paired with coaches who help them to develop their pitch and connect with members of the legal, financial, and business communities.
“The biggest appeal was the ability to work with business professionals as coaches.” Hope is being coached by two business professionals – Paul Beatty of GrantThorton and Baillie Chisick of Aikins Law.
“It is important to get the word out about Sarasvàti Productions amazing work and to do that we have to make sure we are communicating clearly to those who may not have experienced ‘transformative theatre.’ I wanted to find new networks in the business community and learn how to pitch our work to these professionals. Plus the possibility of winning funds to support our work was a good incentive”, said Hope.
“I learned that many people did not know the breadth of work Sarasvàti has done and is doing. We need to brag more. My coaches were able to help me hone in on what a wider audience might be interested in so we can spread our message more effectively”
Creating a pitch requires a person to tap into their personal connection to the work. The process asks leaders of charitable organizations to think about what drove them to do what they do and what keeps them doing it.
“I have learned things that I would not have learned were it not for theatre. Every project we have undertaken and every show I have done has allowed me educate myself on a topic I would not otherwise have learned about. I am a much better-rounded person as a result. The work has also taught me compassion. Finally it has cemented my belief that storytelling is a powerful and important way to understand our world, validate our experiences and grow as human beings.”
Hope will be making her pitch along with nine other local leaders of charitable organizations:
Big Brother Big Sisters of Winnipeg
Lake Winnipeg Foundation
Local Investment Toward Employment (LITE)
Prairie Wildlife Rehabilitation Centre
Sexuality Education Resource Centre Manitoba
Shakespeare in the Ruins
Spence Neighbourhood Association
“The best thing I learned was about the amazing work that all the other participant organizations are doing! It’s really inspiring to know that Winnipeg has such passionate people working to make health and vibrant communities” said Hope.
You can see Hope make her pitch live at The Met on April 7th at the Fast Pitch Winnipeg Showcase. Judges will decide the top prize, but there is also an audience choice award, so come out and support Sarasvàti ! Tickets are available on the Winnipeg Foundation website but hurry, they’re going fast!